Hey!
I'm Rita Avellar, a blend of creative energy from Rio de Janeiro, now flourishing in Indianapolis. My journey began with a passion for Fashion Design, which evolved into roles in fashion journalism and marketing. Over the years, I've gained valuable experience working with major brands like Nabisco and Sony Music, and eventually founded my own content agency, MULTI Out of Line, in Brazil. This venture allowed me to craft innovative content and marketing strategies for the fashion, film, and beauty industries.
In 2014, I moved to the U.S. and transitioned into health coaching after studying at the IIN - Institute of Integrative Nutrition,, leading to the launch of Healthy Busy Bee, a site dedicated to healthy lifestyles. Alongside, I developed Coachiva, aiding other coaches in promoting their services through strategic marketing and content creation.​
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2022 marked a challenging phase as I battled breast cancer, a journey that redefined my perspective and resilience. By 2024, I had reignited my passion for storytelling, kickstarting my first short film, "The Fat Lady - She Just Wanted to Be Called by Her Name," alongside ongoing projects for three TV series and a children’s book.
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Living away from the beaches of South America, I've embraced Indy's vibrant culture and culinary scenes. I'm actively involved in community projects like The Patachou Foundation and theHeartland Film and Indy Film Fest, advocating for cultural integration and the transformative power of art.
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'm a firm believer in the magic that arises from the fusion of diverse cultures, and in everything I do, I infuse elements from my Brazilian heritage and my broad experience in global industries.
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Ready to connect and create something impactful together? Let's talk!â €
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